{"id":917,"date":"2010-04-09T01:15:14","date_gmt":"2010-04-08T15:15:14","guid":{"rendered":"http:\/\/www.sandralee.com.au\/?p=917"},"modified":"2010-04-28T22:04:37","modified_gmt":"2010-04-28T12:04:37","slug":"why-nikes-new-ad-with-tiger-woods-fails","status":"publish","type":"post","link":"https:\/\/sandralee.com.au\/blog\/2010\/04\/why-nikes-new-ad-with-tiger-woods-fails\/","title":{"rendered":"Why Nike’s new ad with Tiger Woods fails"},"content":{"rendered":"
\"Tiger<\/a>

Tiger Woods in the new Nike ad<\/p><\/div>\n

Here\u2019s why Nike\u2019s new 30-second advertisement<\/a> featuring a robotic-looking Tiger Woods and the voice of his late father, Earl, is wrong on so many levels.<\/p>\n

Here\u2019s what the late Earl says:<\/p>\n

“Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are, and did you learn anything?\u201d<\/em><\/strong><\/p>\n

And here\u2019s why I think Nike have totally missed the point. The advertisement cements Woods\u2019s reputation as a cold-hearted, self-centered<\/a> man. It\u2019s not cutting edge. It is pure exploitation.<\/p>\n

Sure, Woods has generated hundreds of millions of dollars for Nike<\/a> since the sporting goods company signed the golfer as a name years ago, but this is no way to resurrect his thoroughly (self) ruined reputation.<\/p>\n

It is impossible to ignore what Woods has done. Golf nuts and men have tried to ignore it, but women and all sports fan with a moral compass pointing north can\u2019t. And already the ad has been called creepy<\/a>. I agree.<\/p>\n

Here\u2019s why.<\/p>\n

1)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Nike and Woods are usng Woods\u2019s dead father. Ewww. Woods clearly has given his OK to use his late father\u2019s voice. Double ewwww.<\/p>\n

2)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tiger says nothing in the ad. He merely stares into the camera. The ad reveals nothing and answers none of the questions his late father asks. Tiger Woods doesn\u2019t discuss; he doesn\u2019t say what he was thinking; he doesn\u2019t express his feelings, nor does he reveal if he\u2019s learned a thing. He simply stares \u2013 like a cold-hearted robot. Like the cold-hearted millionaire who tipped cheap<\/a> on his black AmEx card. He lets his dead father do the talking, and that’s cheap, that’s easy, that’s a major cop out.<\/p>\n

\"Tiger<\/a>

Tiger Woods with his wife Elin, children and two dogs - the picture perfect family - or is it?<\/p><\/div>\n

3)\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Woods has been exposed as a) cheap, b) dirty, c) someone who engages is unprotected sex with many women other than his wife, d) a liar<\/a>, e) an egoist who continues to play by his own rules<\/a> even when in rehab \u2013 remember the individual cabin? and f) a manipulator \u2013 the latest woman to come forward says they had a one-night-stand when she was his teenaged neighbour<\/a>.<\/p>\n

And where did he get up to this behaviour? In the family car and in his office next to the baby\u2019s crib. Eww. Eww. Ewww.<\/p>\n

Tiger Woods might be good at golf, and he might prove it at the Masters in Augusta this weekend, but he’s bad at everything else, and he’s already proved that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s why Nike\u2019s new 30-second advertisement featuring a robotic-looking Tiger Woods and the voice of his late father, Earl, is wrong on so many levels. Here\u2019s what the late Earl says: “Tiger, I am more prone to be inquisitive to promote discussion. I want to find out what your thinking was. I want to find […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,3,16,15,7,12,19],"tags":[],"class_list":["post-917","post","type-post","status-publish","format-standard","hentry","category-celebrity","category-pop-culture","category-relationships","category-sex","category-society","category-sport","category-tv"],"_links":{"self":[{"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/posts\/917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/comments?post=917"}],"version-history":[{"count":13,"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/posts\/917\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/posts\/917\/revisions\/941"}],"wp:attachment":[{"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/media?parent=917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/categories?post=917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sandralee.com.au\/blog\/wp-json\/wp\/v2\/tags?post=917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}